When it comes to content marketing, getting the attention of investors is still one of the most underrated and under-appreciated amongst start-up business owners. The use of right contents propels your business towards more funding by giving important reasons investors want to see. Investors are always on the look out to know the people establishing or developing a business and a reason to invest in them.
Therefore, valid contents play an important ROLE while engaging an investor. Content marketing is important, to engage and build relationship trust with. Investors receive lot of emails each day for funding. Most emails have no vision of where they’re going to make a difference. Thoughtful emails on valuable insights about the industry and why they should invest are rare. Content also reflects your strategy and approach towards solving challenging problems.
A lot of benefits are attached to getting the right investors such as. Gaining a valuable connection like meeting with experts/ professionals in the business. Press coverage across nations. Rapid growth in business. An investor is more interested in knowing how you’ll lead, nurture, and grow your business The quality of the founders of a business is arguably the greatest determinant of potential success. When it comes to early stage investing, and one key characteristic we evaluate is the vision that drives the company. Publishing an article expands your reach towards getting investors for start –up companies. Have a content team/marketer in place to consistently share your published posts with the target audience and key influencers in your company Creating and publishing useful contents is a powerful way to engage with investors by reaching out to them for their valuable inputs.
Simultaneously it shows your thought leadership and expands your network in business. Here are some business strategies that can help you seal deals/ connect with investors. Be plain and smooth with numbers for example, if next year your revenue forecast is #50 million, say so. "Don't say something like 'It's between 45-50m’’. Be confident, always say it the way it is and stop. Don't over-answer questions. Have at least three-year strategic plan in mind. You need to be able to talk about your current position and exactly where you will be in months from now. Always reference that because it gives perspective to investors on where you are and that you have a firm understanding of what you're doing today and what you will be doing in years from now. In conclusion, sealing deals don't get financed because of a good idea, but because of an entrepreneur's passion. "Passion is what attracts investors and progress.’’ Sell your vision and your passion and everything else will work accordingly to
